When selecting a product to use on your hair, there are a number of factors that are important to us. We have found all of them in Authentic Beauty Concept!
Vegan plant-based formulas that do not contain microbeads or animal-derived ingredients and of course, zero animal testing
Free from silicones, sulfates, parabens, artificial colorants and mineral
Products with integrity and a focus on natural beauty
Sustainable post consumer recycled packaging that is as planet friendly as possible without compromising on a premium appearance
Natural ingredients from carefully selected origins. Including coconut and jojoba oils, shea butter, Fairtrade violet rice extract and biodegradable starch