When selecting a product to use on your hair, there are a number of factors that are important to us. We have found all of them in Authentic Beauty Concept! 

Vegan plant-based formulas that do not contain microbeads or animal-derived ingredients and of course, zero animal testing  

Free from silicones, sulfates, parabens, artificial colorants and mineral


Products with integrity and a focus on natural beauty

Sustainable post consumer recycled packaging that is as planet friendly as possible without compromising on a premium appearance

Natural ingredients from carefully selected origins. Including coconut and jojoba oils, shea butter, Fairtrade violet rice extract and biodegradable starch





Maddox Hair Limited 

Trading as: Kudos Hair Salon

Company Registration Number: 12391054

Registered Since: 7th January 2020  

Registered Address:Broom House, 39/43 London Road, Hadleigh, Benfleet, Essex, United Kingdom, SS7 2QL

Trading Address: 66 The Ridgeway, Westcliff-on-Sea, Essex, SS0 8NU