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AUTHENTIC
BEAUTY 
CONCEPT

When selecting a product to use on your hair, there are a number of factors that are important to us. We have found all of them in Authentic Beauty Concept! 

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Vegan plant-based formulas that do not contain microbeads or animal-derived ingredients and of course, zero animal testing  

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Free from silicones, sulfates, parabens, artificial colorants and mineral

oils

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Products with integrity and a focus on natural beauty

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Sustainable post consumer recycled packaging that is as planet friendly as possible without compromising on a premium appearance

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Natural ingredients from carefully selected origins. Including coconut and jojoba oils, shea butter, Fairtrade violet rice extract and biodegradable starch

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#AUTHENTICBEAUTYMOVEMENT

#MYBELIEF

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Now let's talk...

OLAPLEX

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OLAPLEX is the king of Vegan Bond Restoring products and we can't wait to give your hair the original and very best of intense treatments.
 

HOW DOES IT WORK?

 
So in our hair we have a bunch of little disulfide bonds. During colouring services, these bonds are broken.
After rinsing colour out and conditioning, between 50% - 70% are naturally rebonded. This is why, the more you colour, the more damage you get.

Olaplex rebonds between 90% - 100%! With a magical ingredient called

bis-amino diglycol dimaleate. Pretty sciency, right! 

Be sure to check out Olaplex.com and read the reviews.

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REPAIR THE BROKEN BONDS AND REJUVENATE HAIR.

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INCREASE TENSILE STRENGTH AND RESTORE ELASTICITY.

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PROTECT THE HAIR FOLLICLE FROM FURTHER BREAKAGE.

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OLAPLEX is Vegan certified and cruelty free. It can be added to your colour service or be used as a standalone intense treatment.