When selecting a product to use on your hair, there are a number of factors that are important to us. We have found all of them in Authentic Beauty Concept! 

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Vegan plant-based formulas that do not contain microbeads or animal-derived ingredients and of course, zero animal testing  

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Free from silicones, sulfates, parabens, artificial colorants and mineral

oils

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Products with integrity and a focus on natural beauty

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Sustainable post consumer recycled packaging that is as planet friendly as possible without compromising on a premium appearance

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Natural ingredients from carefully selected origins. Including coconut and jojoba oils, shea butter, Fairtrade violet rice extract and biodegradable starch

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